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Aussie tourists turn their back on Niseko

Australians have been a long staple of Niseko’s winter crowd. But, recent tourist numbers show a shifting trend as Aussies shun the slopes of Niseko for the ski fields in Honshu.

In 2018, foreign tourists spent a total of 465,000 nights in Niseko. Visitors from Hong Kong, Singapore and other countries in Asia are up, while visitor numbers from Australia are down by much as 20% since 2015.

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