The average price of a brand new apartment in Tokyo’s 23 wards was approximately 908,000 Yen/sqm at the end of 2014, up 19.7% from early 2012. Meanwhile, the average rent of an apartment had only increased by 5.4% over the same period.

Home loan tax deductions, historically low interest rates and an anticipation of continued price growth have helped to boost the property market on the sale side. Renters, however, have had far fewer incentives. In 2014, real wages shrunk 2.5% from the previous year. Unless incomes start to rise, it is difficult to forecast sustainable growth in residential rents.

There have been a small number of exceptions, including the most prime locations in central Tokyo as well as the bayside area in Tokyo Bay. Rents in Toyosu, an area which is near the future Athlete’s Village for the 2020 Summer Olympics, are showing signs of upward movement. The rental market in central Tokyo, which caters to high-wealth tenants and expats, is also more likely to see an increase in rents.


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