Inbound tourist numbers grow but per capita spending falls

Inbound visitor numbers have already exceeded 30 million, with a total of 31.65 million visitors to Japan for the year to September, as reported by the Japan National Tourism Organization. This is 17.7% higher than the same period in 2024. Despite the post school holiday lull and some typhoon-related flight impacts in east Asia, the monthly total for September saw a 13.7% year-on-year increase, reaching 3.27 million.

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