Developers paying attention to female buyers
An increasing number of condominiums in central Tokyo are being developed for working women. The most popular apartments are said to be those that offer cleverly designed bathrooms for ‘ease of applying makeup’, as well as a comfortable and relaxing living environment.
In Minami Aoyama, Mitsui Fudosan Realty renovated a 23-year old apartment building and has been gradually selling the apartments individually as former tenants move out. Two of the model-rooms were designed with a small room created specifically as a dressing / make-up room. The fixtures, which included crystal faucets, were chosen to appeal to female buyers. The two apartments were priced at 155 ~ 188 million Yen, or around 1,800,000 Yen/sqm, and Mitsui received twice as many inquiries than expected. This is the first time they have created an apartment styled for a working woman. Given the strong demand, they are considering targeting female buyers for future projects.Read more