One real estate expert is suggesting that buyers be cautious of buying into new developments that use actors, musicians and sports stars to advertise their apartments.

According to journalist Atsushi Sakaki, if a condominium is in a good location and priced in line with the market then it shouldn't need a fancy marketing campaign to appeal to buyers.

A glitzy and flash marketing campaign may sometimes be used to draw attention away from some of the drawbacks of the development. Eg. it may be in a less desirable area, priced too high or too large in scale to achieve strong sales. 

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