Is it really smart to buy a South-facing apartment?

When looking at an apartment to buy or rent in Japan, everyone is told to look for places that are south-facing as these rooms get the most sunlight throughout the day and year round. Real estate search engines even have "South-facing" as a search option.

As such, South-facing apartments command a premium price over units facing other directions. Many consider North-facing to be the most undesirable as it receives the least direct sunlight. It would seem safe to assume that purchasing a South-facing apartment would be a sure-bet. But is this really the case?

an apartment facing which direction will increase in value after you purchase?

A recent survey by Attractors Lab has shown some interesting results. Read more