Landmark hotel in Atami closes its doors

Atami’s Hotel New Akao closed its doors for good on December 17, ending 48 years of operations. With demand not expected to return in the near future and an aging building, the decision was made to shut down.

The 20-story, 250 room hotel opened in 1973. The waterfront hotel is built into the cliffside just below Atami Castle, with an enviable 70-hectares of waterfront land. It featured a lobby on the 17th floor, dining hall on the 2nd floor, and karaoke, dance hall, onsen, and ocean pool on the 1st floor.

At one time the main hotel guests were corporate group travelers, but the demographic later shifted to families and individual guests. Since the pandemic, however, occupancy rates had dropped to 30%. In 2021, the hotel only opened during the peak holiday periods. Future plans for the building have yet to be decided.

Royal Wing (now called Hotel Asao) and the Akao Herb & Rose Garden, also located within the expansive grounds, will continue to operate. 

The hotel’s origins date back to 1954 when the company founder opened a 2-story, 12-room ryokan. In 1963, a large oceanfront land parcel on Nishikigaura Bay was purchased, with construction of the Hotel New Akao starting shortly after. 

Sources:

The Shizuoka Shimbun, November 18, 2021.

Shizuoka Asahi TV, November 19, 2021.

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