Japanese outdoor lifestyle brand Snow Peak is opening a hot spring resort in their hometown of Sanjo City, Niigata.

Named Field Suite Spa Headquarters, the resort will have a 240-person spa, 65-seat restaurant serving locally-sourced produce, relaxation lounge, shops and three villas of 50 ~ 100 sqm each.

The buildings are designed by architect Kengo Kuma. Opening is tentatively scheduled for spring 2022. 

Snow Peak’s headquarters are located on a former 16-hectare golf course that was been converted into their main office as well as a campground in 2011. The resort development forms part of the brand’s future vision project.


456 Nakanohara, Sanjo City, Niigata Prefecture

Source: Snow Peak News Release, July 8, 2021.