Atami hotel project withdrawn

Atami Sun Beach in August (during a normal year)

Tokyu Land has withdrawn plans for the development of a membership-hotel on city-owned land in the hot spring resort city of Atami, citing concerns over viability amidst the ongoing pandemic.

The real estate developer had planned a 6-story, 180-room hotel for the 10,400 sqm waterfront lot. The terms of the arrangement would see Atami City lease the land to Tokyu under a 52-year fixed-term contract, and collect an annual land rent  of 24 million Yen. Construction was scheduled to start in 2021.

This section of waterfront is where the Atami fireworks are launched from. The city typically holds more than 10 fireworks festivals each year.

Since the end of the nationwide state of emergency in May, tourists have started to return. Three beach swimming areas were open from June 23 to August 23, 20 days shorter than normal, while the August 5 fireworks festival went ahead as planned, although for 15 minutes instead of the usual 30-minute show. Hotel bookings were sitting at around 50% for July and August – two of the city’s busiest months.


Wadahama Minamicho, Atami City, Shizuoka 

Source: The Shizuoka Shimbun, July 11, 2020.

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