On December 7, Chief Cabinet Secretary Yoshihide Suga announced a plan to encourage and support the opening of fifty world-class luxury hotels across Japan. Suga made the announcement at a press conference following a visit to a town devastated by the 2016 Kumamoto earthquakes.
Hotel development will be supported through special financial measures. Furthermore, to improve Japan’s international competitiveness as a ski resort destination, up to ten ski resorts across the country may see the number of gondolas increased.
Japan has a clear shortage of luxury hotels when compared to other destinations. The Five Star Alliance lists just 32 five-star hotels across Japan, falling below London (79 hotels), Paris (61 hotels), New York (60 hotels), China (137 hotels) and Indonesia (58 hotels). According to CBRE, just 5% of the new hotel rooms to be built in Japan’s 9 major cities over the next three years will be in full-service luxury hotels.
The government has set a goal of attracting 40 million foreign tourists in 2020, and 60 million by 2030. In 2013, foreign visitors reached 10 million for the first time in history, before surging to 31.19 million in 2018.
Jiji Press, December 7, 2019.
The Asahi Shimbun, December 7, 2019.
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