Swiss watch brand Hublot will be opening up a boutique in an old machiya-style townhouse in Kyoto’s famous Gion district on August 26. The previous tenant was Hermes.
The shop will feature custom Japanese washi paper and wickerwork replicating the company’s logo, while customers will receive Japanese-style folding fans as gifts.
In 2016, the Daimaru Matsuzakaya Department Store spent approximately 100 million Yen refurbishing the 212 sqm (2,281 sq ft), two-story wooden former tea house into a boutique. Hermes was chosen as the first tenant, opening up a pop-up shop for a limited time from November 2016 through to July 2017.
The age of the machiya is unknown, although there are records of extensions added in 1938. It fronts onto Hanamikoji-dori Street – Gion’s main street. In 2001, the overhead power lines along this street were buried underground and the road was refinished with stone paving.
The Kyoto Shimbun, July 13, 2017.
The Asahi Shimbun, July 23, 2017.